Tatiana

Pecanac-Ayel

Double expertise Web, e-Commerce / Retail

Chef de groupe e-commerce/ eStore Group Manager

INSPIRATIONAL STORES - Paris - France(janvier 2008 - février 2010)

• www.lamarthe.com, www.delvaux-eshop.com, www.antikbatik.fr
  
• Management of estores managers and trainees.
• Recruitment of the marketing team.
• Creation and animation of worldwide e-commerce websites for Luxury Brands (wireframe building, coordination with the R&D, workshop on new functionalities,...)
• Definition of the Brand web positionning , customer target, on line strategy
• Relationship with the Brand for improving the web business (common strategy and operations, web & marketing reports,)
  
• Selection and buying of the products
  
• Sales and web marketing strategy (CRM, adwords, affiliation, logistic process...)
  
• Workshop for the creation of a complete CRM tool, based on Sugar CRM (commercial opensource CRM).

• www.inspirationalstores.com